ANALYTICS & CONVERSION
Track the action.
See the outcome.
Tracking and reporting built around real business actions: an inquiry, a purchase or the next step in a customer journey.
START WITH THE ACTION
A page view is
not an inquiry.
Useful tracking starts with a precise definition. Choose a step in this example to see what it tells you—and what it does not.
Illustrative measurement plan. These are sample events, not website traffic or customer data.
CONVERSION CANDIDATE
Count the confirmed inquiry.
A success response confirms the form was received. A click on the submit button alone is not enough.
- Record when
- The submission succeeds
- Keep the context
- Page, campaign source and form identifier
- Keep out
- Names, email addresses and message content
inquiry_confirmedSample eventinquiry_confirmedDuplicate · do not count againDefine a submission identifier or another suitable duplicate check during implementation.
Interactive example only. No event is sent to an analytics platform.
MAKE THE DATA FIT THE QUESTION
Clear events.
Readable reports.
We can audit an existing setup, build the missing tracking or turn scattered reporting into a regular review.
Tracking foundations
GA4 and Google Tag Manager setup or review. Define lead and ecommerce events, check duplicate firing and test conversions against the actual journey.
EVENTS · CONVERSIONS · VALIDATION
Reporting with context
Dashboards and scheduled reports for SEO, advertising and operations. Keep date ranges clear and flag missing or inconsistent data.
DASHBOARDS · SCHEDULED REPORTS
A reason for the next test
Review landing pages, forms, calls to action, product pages and checkout. Set a specific hypothesis and success criteria before changing the experience.
CONVERSION REVIEW · TEST PLANNING
START WITH A DECISION
What do you need
the report to answer?
- Which campaigns lead to inquiries?
- Where does the purchase journey stop?
- Are we recording the same action twice?
- What needs attention this week?
Bring your existing analytics, tag access and reports, plus the actions that matter to the business. We’ll inspect the current setup and define what needs to be measured.
Start with one business question.
We’ll work back to the events, sources and reporting needed to answer it.